In today’s fast-paced music scene, where social media metrics often overshadow real-world impact, it’s time to address a truth that’s long overdue: DJs deserve to be paid based on their resume—not just their popularity. Promoters, take note—clout doesn’t always equal contribution.
🛠️ DJs Are Builders, Not Just Performers
Many of the DJs you see spinning at local venues, underground parties, and community events aren’t just playing tracks—they’re architects of the culture. These are the same DJs who:
- Created platforms for emerging artists
- Hosted open mics and cyphers before it was trendy
- Mentored younger talent and gave them their first shot
- Held down the scene when no one else was investing in it
Their resume isn’t just a list of gigs—it’s a record of impact. And that impact deserves compensation.
📉 The Popularity Trap
Too often, promoters chase numbers: followers, likes, viral moments. While visibility matters, it’s not the only metric that counts. A DJ with 500 followers who’s built a movement in their city has more cultural weight than someone with 50K followers and no local roots.
Paying based on popularity alone:
- Undermines the work of community-focused DJs
- Encourages short-term hype over long-term growth
- Sends the message that legacy doesn’t matter
💡 Pay for Value, Not Just Vibes
Promoters should be asking:
- What has this DJ contributed to the scene?
- Have they helped artists grow?
- Do they bring a unique sound or experience?
- Are they respected by their peers?
If the answer is yes, then the check should reflect that.
🔊 DJs Who Built the Blueprint
Let’s talk about the DJs who laid the foundation. From local legends who held down radio slots to those who built entire collectives from scratch—these individuals created ecosystems where others could thrive. Their work made it possible for new talent to rise, and their influence still echoes through the scene.
Ignoring that legacy is not just disrespectful—it’s bad business.
📣 Final Word to Promoters
If you’re serious about building a sustainable, authentic music culture, start by valuing the DJs who built it. Pay them for their resume, their reach, and their role in shaping the sound—not just their social media stats.
Because when you invest in legacy, you invest in longevity.
By: JOHNNY MORALES (DJ KAUSHUN)
